BKNG · Booking Holdings Inc
Price
Snapshot
50 fields · last close| Market Cap | $122.8B |
| P/E | 17.04 |
| Float | 773.3M |
| Beta | 1.15 |
| Volatility | 28.7% |
| Exchange | NASDAQ |
| Sector | Hotels, Restaurants & Leisure |
| Cap tier | Large cap |
| Macro sensitivity | Moderate |
| Clavix score | 73.6 |
| Price | 161.32 |
| Change | −1.30% |
| Prev Close | 163.45 |
| Open | 167.21 |
| Day Low | 162.64 |
| Day High | 168.25 |
| Avg Vol | 7 |
| Avg $ Vol | $1.07B |
| 52W High | 220.81 |
| 52W Low | 150.14 |
| 52W Pos | 15.8% |
| From High | −26.94% |
| From Low | +7.45% |
| Max DD 1Y | −29.84% |
| Spread | 0.10% |
| Liquidity | Deep |
| SMA 20 | +0.31% |
| SMA 50 | −11.61% |
| SMA 200 | −10.20% |
| RSI (14) | 45.1 |
| Vol 30D | 35.5% |
| Vol 90D | 39.6% |
| 1Y Range | 150–221 |
| Daily bars | 899 |
| Perf Week | +1.94% |
| Perf Month | −4.15% |
| Perf Quarter | −8.92% |
| Perf Half Y | −14.88% |
| Perf Year | −17.49% |
| Perf YTD | −24.24% |
| Prev Day | −1.30% |
| Clavix | B |
| Debt / Eq | 4.51 |
| Curr Ratio | 1.33 |
| Int Cover | 2.7× |
| FCF Margin | 33.8% |
| Rev Growth | +13.4% |
| Profit | Profitable |
| Leverage | Very High |
| Sector rank | 19 / 36 |
What BKNG does
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.
In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants.
Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services.
The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018.
Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Clavix risk grade
regraded every trading dayBKNG grades B, 73.6 of 100. Steadiest on Macro Resilience (66), most exposed on Sector Resilience (55, mixed). 1 of the 4 weighted dimensions sit above the Hotels, Restaurants & Leisure median. Ranks 19 of 36 in Hotels, Restaurants & Leisure by Clavix score.
How rough the ride is
| BKNG | Hotels, Restaurants & Leisure median | |
|---|---|---|
| Betavs the overall market · lower is steadier | 1.15 | 1.17 |
| Volatilityannualized | 28.7% | 29.3% |
| Max drawdown, past yearworst peak-to-trough fall | −29.8% | — |
| Typical daily movemedian absolute daily change | 1.41% | — |
| Days beyond ±3%of the last 252 sessions | 41 (16%) | — |
How its days are spread
Daily returns over the last 252 sessions in 1% bins. Moves beyond ±6% land in the end bins.
52-week range
The bar runs from the lowest to the highest close of the last 252 sessions; the marker is the latest close.
Drawdown from the 1-year peak
Percent below the running high over the last 12 months. Zero is a fresh high.
Market sensitivity
| BKNG | Hotels, Restaurants & Leisure median | |
|---|---|---|
| Beta to the markethow much it swings with the S&P 500 · lower is safer | 1.15 | 1.17 |
| Macro sensitivityrate, dollar and credit exposure bucket | Moderate | Moderate 44% of 36 |
Where it sits on the macro scale
Low means rates, the dollar and credit spreads barely move it. Very High means they drive a large share of its swings. The counts are how many Hotels, Restaurants & Leisure names sit in each bucket.
Where it ranks in its sector
Rank by Clavix score within the sector. Right is the top of the sector.
Price performance
| BKNG | |
|---|---|
| 1 week | +1.9% |
| 1 month | −4.1% |
| Year to date | −24.2% |
| 1 year | −17.5% |
Context for the rank, not itself a risk measure.
Recent coverage, scored
| BKNG | |
|---|---|
| Articles scoredthe most recent scored coverage, up to 30 | 30 since 8 Aug |
| Average score0 most bearish, 100 most bullish | 50 |
| Bullish · bearisharticles above 60 · below 40 | 14 · 11 |
| Directionarticles whose tone is improving vs worsening | 14 ↑ 11 ↓ |
Where the article scores land
Each bar is a 10-point band of article scores. Below 40 reads bearish, above 60 bullish.
Balance sheet, against the sector
The shaded band is the middle half of the 34 Hotels, Restaurants & Leisure names Clavix covers; the tick is the sector median.
Growth
| BKNG | |
|---|---|
| Revenue growthyear over year | +13.4% |
Financial Health is shown but does not count toward the grade. Why
0–100, higher is safer. The tick on each bar is the Hotels, Restaurants & Leisure median. Click a dimension for the evidence behind it. Financial Health is shown but does not count toward the grade.
Recent news
most recent scored articles · the chip is the article’s score · click to openBooking Holdings is launching a new AI travel startup called Vayo, based in Seattle where its largest rival Expedia is headquartered. Led by Mike Fridgen, Vayo will use AI agents to manage trips, with a planned $100 million investment.
Booking Holdings announced a planned $100 million investment in Vayo, a new personal travel agent product launching in private beta with a waitlist open at vayo.com. Vayo is designed to organize booked trips, learn user travel preferences, and operate continuously for the user.
Booking Holdings faces possible Federal Trade Commission action over its hotel advertising, with one source putting potential penalties at more than $500 million.
A consumer-focused article highlights credibility problems at Booking.com, citing fake property listings, unauthorized listings (a Dublin landlord says her house was listed without permission), and unhelpful customer service bots. The piece notes the platform processes roughly 2,000 bookings per minute and that when problems occur they can be severe.
Booking Holdings' CFO Ewout Steenbergen said at the Fortune AIQ Summit that AI is cutting costs at the company, but large language models (AI chat tools) currently send Booking less than 1% of its hotel room bookings. He also noted that even major AI companies don't yet know their return on AI investments, and he personally relies on an 'AI coach' to learn.
Nearest peers by size
Hotels, Restaurants & Leisure| Ticker | Company | Grade | Mkt cap | P/E | Beta | |
|---|---|---|---|---|---|---|
| SBUX | Starbucks Corp | A- | $111.2B | 56.07 | 1.04 | Compare |
| ABNB | Airbnb Inc | B | $104.0B | 38.65 | 1.27 | Compare |
| MAR | Marriott International Inc | B+ | $101.2B | 39.11 | 1.16 | Compare |
| MCD | McDonald's Corp | A- | $171.9B | 19.57 | 0.45 | Compare |
| DASH | DoorDash Inc | C+ | $81.96B | 97.46 | 1.97 | Compare |
| HLT | Hilton Worldwide Holdings Inc | A- | $77.67B | 49.04 | 1.09 | Compare |
| RCL | Royal Caribbean Cruises Ltd | B- | $74.27B | 16.89 | 1.91 | Compare |
| YUM | Yum! Brands Inc | B+ | $43.27B | 18.31 | 0.54 | Compare |
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