BKNG · Booking Holdings Inc
Price
Snapshot
50 fields · last close| Market Cap | $146.6B |
| P/E | 20.47 |
| Float | 773.3M |
| Beta | 1.14 |
| Volatility | 28.6% |
| Exchange | NASDAQ |
| Sector | Hotels, Restaurants & Leisure |
| Cap tier | Large cap |
| Macro sensitivity | Moderate |
| Clavix score | 74 |
| Price | 194.04 |
| Change | −0.56% |
| Prev Close | 195.13 |
| Open | 200.59 |
| Day Low | 194.68 |
| Day High | 203.26 |
| Avg Vol | 5 |
| Avg $ Vol | $917.7M |
| 52W High | 226.10 |
| 52W Low | 150.14 |
| 52W Pos | 57.8% |
| From High | −14.18% |
| From Low | +29.24% |
| Max DD 1Y | −30.89% |
| Spread | 0.10% |
| Liquidity | Deep |
| SMA 20 | −6.65% |
| SMA 50 | +0.06% |
| SMA 200 | +4.45% |
| RSI (14) | 43.5 |
| Vol 30D | 42.4% |
| Vol 90D | 38.1% |
| 1Y Range | 150–226 |
| Daily bars | 867 |
| Perf Week | −3.67% |
| Perf Month | −5.74% |
| Perf Quarter | +16.50% |
| Perf Half Y | +7.20% |
| Perf Year | −12.67% |
| Perf YTD | −8.87% |
| Prev Day | −0.56% |
| Clavix | B |
| Debt / Eq | 4.51 |
| Curr Ratio | 1.33 |
| Int Cover | 2.7× |
| FCF Margin | 33.8% |
| Rev Growth | +0.1% |
| Profit | Profitable |
| Leverage | Very High |
| Sector rank | 16 / 36 |
What BKNG does
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.
In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants.
Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services.
The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018.
Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Clavix risk grade
regraded every trading dayBKNG grades B, 74 of 100. Steadiest on Macro Resilience (66), most exposed on Price Stability (57, mixed). 2 of the 4 weighted dimensions sit above the Hotels, Restaurants & Leisure median. Ranks 16 of 36 in Hotels, Restaurants & Leisure by Clavix score.
How rough the ride is
| BKNG | Hotels, Restaurants & Leisure median | |
|---|---|---|
| Betavs the overall market · lower is steadier | 1.14 | 1.19 |
| Volatilityannualized | 28.6% | 29.7% |
| Max drawdown, past yearworst peak-to-trough fall | −30.9% | — |
| Typical daily movemedian absolute daily change | 1.41% | — |
| Days beyond ±3%of the last 252 sessions | 3815% | — |
How its days are spread
Daily returns over the last 252 sessions in 1% bins. Moves beyond ±6% land in the end bins.
52-week range
The bar runs from the lowest to the highest close of the last 252 sessions; the marker is the latest close.
Drawdown from the 1-year peak
Percent below the running high over the last 12 months. Zero is a fresh high.
Market sensitivity
| BKNG | Hotels, Restaurants & Leisure median | |
|---|---|---|
| Beta to the markethow much it swings with the S&P 500 · lower is safer | 1.14 | 1.19 |
| Macro sensitivityrate, dollar and credit exposure bucket | Moderate | Moderate44% of 36 |
Where it sits on the macro scale
Low means rates, the dollar and credit spreads barely move it. Very High means they drive a large share of its swings. The counts are how many Hotels, Restaurants & Leisure names sit in each bucket.
Where it ranks in its sector
Rank by Clavix score within the sector. Right is the top of the sector.
Price performance
| BKNG | |
|---|---|
| 1 week | −3.7% |
| 1 month | −5.7% |
| Year to date | −8.9% |
| 1 year | −12.7% |
Context for the rank, not itself a risk measure.
Recent coverage, scored
| BKNG | |
|---|---|
| Articles scoredthe most recent scored coverage, up to 30 | 30since 30 Jul |
| Average score0 most bearish, 100 most bullish | 65 |
| Bullish · bearisharticles above 60 · below 40 | 21 · 4 |
| Directionarticles whose tone is improving vs worsening | 21 ↑ 4 ↓ |
Where the article scores land
Each bar is a 10-point band of article scores. Below 40 reads bearish, above 60 bullish.
Balance sheet, against the sector
The shaded band is the middle half of the 34 Hotels, Restaurants & Leisure names Clavix covers; the tick is the sector median.
Growth
| BKNG | |
|---|---|
| Revenue growthyear over year | +0.1% |
Financial Health is shown but does not count toward the grade. Why
0–100, higher is safer. The tick on each bar is the Hotels, Restaurants & Leisure median. Click a dimension for the evidence behind it. Financial Health is shown but does not count toward the grade.
Against Hotels, Restaurants & Leisure
36 companies| Metric | BKNG | Sector spread | Median |
|---|---|---|---|
| Beta | 1.14 | 1.19 | |
| Volatility | 28.6% | 29.7% | |
| P/E | 20.47 | 26.48 | |
| Debt / equity | 4.51 | 2.42 | |
| Current ratio | 1.33 | 0.97 | |
| FCF margin | 33.8% | 11.4% | |
| Interest coverage | 2.7× | 4.7× |
Recent news
most recent scored articles · the chip is the article’s score · click to openPresident Trump is scheduled to meet with leaders from airlines, hotels and travel companies on Wednesday. Travel spending rose 6.2% in June, though prices climbed 8.1% and overseas arrivals remained lower than before.
BTIG Research restated a 'buy' rating on Booking and set a $250.00 price target in a research note issued on Thursday.
An opinion piece arguing that fears of a 'SaaSpocalypse', where AI would wipe out software companies, have been overblown, and that companies like Salesforce, Booking Holdings, and IBM are actually well-positioned to benefit from AI rather than be disrupted by it. The article notes roughly $2 trillion in software market value has been erased over the past year on these fears.
An analysis comparing Axon Enterprise and Booking Holdings over the last eight quarters found that Booking generates much larger total revenue than Axon, but its revenue follows a cyclical pattern with recurring peaks and quarter-over-quarter declines, while Axon has grown more consistently from one quarter to the next.
An article compares Booking Holdings and CAVA's revenue scale and growth rates over eight quarters, noting Booking has a far larger revenue base while CAVA's growth rate tells a different story. For BKNG specifically, it reports the company is dealing with an expanded collective lawsuit from European hospitality associations, is updating an organizational restructuring program aimed at cost savings, and posted an operating margin of roughly 34% for the quarter ended June 30, 2026.
Nearest peers by size
Hotels, Restaurants & Leisure| Ticker | Company | Grade | Mkt cap | P/E | Beta | |
|---|---|---|---|---|---|---|
| SBUX | Starbucks Corp | B+ | $120.6B | 61.04 | 1.02 | Compare |
| MCD | McDonald's Corp | A- | $183.7B | 20.91 | 0.44 | Compare |
| ABNB | Airbnb Inc | B+ | $110.9B | 41.22 | 1.26 | Compare |
| DASH | DoorDash Inc | C+ | $96.20B | 114.39 | 1.96 | Compare |
| MAR | Marriott International Inc | B+ | $87.64B | 33.42 | 1.19 | Compare |
| RCL | Royal Caribbean Cruises Ltd | B- | $71.22B | 16.19 | 1.94 | Compare |
| HLT | Hilton Worldwide Holdings Inc | A- | $70.75B | 44.68 | 1.11 | Compare |
| VIK | Viking Holdings Ltd(Pembroke) | B | $47.97B | 38.52 | 1.05 | Compare |
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