CLX · Clorox Co
Price
Snapshot
50 fields · last close| Market Cap | $10.53B |
| P/E | 17.94 |
| Float | 120.0M |
| Beta | 0.60 |
| Volatility | 15.0% |
| Exchange | NYSE |
| Sector | Consumer products |
| Cap tier | Large cap |
| Macro sensitivity | Moderate |
| Clavix score | 75.7 |
| Price | 85.01 |
| Change | −2.39% |
| Prev Close | 87.09 |
| Open | 86.69 |
| Day Low | 85.72 |
| Day High | 87.45 |
| Avg Vol | 2 |
| Avg $ Vol | $208.8M |
| 52W High | 128.90 |
| 52W Low | 79.12 |
| 52W Pos | 11.8% |
| From High | −34.05% |
| From Low | +7.44% |
| Max DD 1Y | −36.76% |
| Spread | 0.10% |
| Liquidity | Normal |
| SMA 20 | +1.89% |
| SMA 50 | −8.07% |
| SMA 200 | −15.53% |
| RSI (14) | 53.3 |
| Vol 30D | 28.5% |
| Vol 90D | 31.4% |
| 1Y Range | 79–129 |
| Daily bars | 536 |
| Perf Week | +3.93% |
| Perf Month | +2.46% |
| Perf Quarter | −9.55% |
| Perf Half Y | −16.72% |
| Perf Year | −26.42% |
| Perf YTD | −15.71% |
| Prev Day | −2.39% |
| Clavix | B |
| Debt / Eq | 7.74 |
| Curr Ratio | 0.84 |
| Int Cover | 14.5× |
| FCF Margin | 10.7% |
| Rev Growth | +0.2% |
| Profit | Profitable |
| Leverage | Very High |
| Sector rank | 8 / 17 |
What CLX does
The Clorox Company manufactures and markets consumer and professional products worldwide.
The company operates through four segments: Health and Wellness, Household, Lifestyle, and International.
The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States.
The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States.
The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt’s Bees brand in the United States.
The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands.
It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands.
The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force.
The company was founded in 1913 and is headquartered in Oakland, California.
Clavix risk grade
regraded every trading dayCLX grades B, 75.7 of 100. Steadiest on Macro Resilience (66), most exposed on Sector Resilience (54, mixed). 1 of the 4 weighted dimensions sit above the Consumer products median. Ranks 8 of 17 in Consumer products by Clavix score.
How rough the ride is
| CLX | Consumer products median | |
|---|---|---|
| Betavs the overall market · lower is steadier | 0.60 | 1.22 |
| Volatilityannualized | 15.0% | 30.4% |
| Max drawdown, past yearworst peak-to-trough fall | −36.8% | — |
| Typical daily movemedian absolute daily change | 1.15% | — |
| Days beyond ±3%of the last 252 sessions | 25 (10%) | — |
How its days are spread
Daily returns over the last 252 sessions in 1% bins. Moves beyond ±6% land in the end bins.
52-week range
The bar runs from the lowest to the highest close of the last 252 sessions; the marker is the latest close.
Drawdown from the 1-year peak
Percent below the running high over the last 12 months. Zero is a fresh high.
Market sensitivity
| CLX | Consumer products median | |
|---|---|---|
| Beta to the markethow much it swings with the S&P 500 · lower is safer | 0.60 | 1.22 |
| Macro sensitivityrate, dollar and credit exposure bucket | Moderate | High 56% of 18 |
Where it sits on the macro scale
Low means rates, the dollar and credit spreads barely move it. Very High means they drive a large share of its swings. The counts are how many Consumer products names sit in each bucket.
Where it ranks in its sector
Rank by Clavix score within the sector. Right is the top of the sector.
Price performance
| CLX | |
|---|---|
| 1 week | +3.9% |
| 1 month | +2.5% |
| Year to date | −15.7% |
| 1 year | −26.4% |
Context for the rank, not itself a risk measure.
Recent coverage, scored
| CLX | |
|---|---|
| Articles scoredthe most recent scored coverage, up to 30 | 30 since 21 Aug |
| Average score0 most bearish, 100 most bullish | 41 |
| Bullish · bearisharticles above 60 · below 40 | 7 · 15 |
| Directionarticles whose tone is improving vs worsening | 7 ↑ 15 ↓ |
Where the article scores land
Each bar is a 10-point band of article scores. Below 40 reads bearish, above 60 bullish.
Balance sheet, against the sector
The shaded band is the middle half of the 18 Consumer products names Clavix covers; the tick is the sector median.
Growth
| CLX | |
|---|---|
| Revenue growthyear over year | +0.2% |
Financial Health is shown but does not count toward the grade. Why
0–100, higher is safer. The tick on each bar is the Consumer products median. Click a dimension for the evidence behind it. Financial Health is shown but does not count toward the grade.
Recent news
most recent scored articles · the chip is the article’s score · click to openClorox has folded the GOJO Purell business into its portfolio, with Purell now contributing more than half of net sales, and plans to launch the Clorox Purell ProCare professional hygiene platform in September 2026. Management is paying a dividend that runs above free cash flow, putting the payout ratio at 149%, and frames this as temporary, with relief tied to cash expected from the Purell acquisition.
Clorox's share price has fallen 37.1% over the past five years, prompting renewed focus on whether the stock's current price is justified by the company's earnings. The article frames Clorox as a mature household products business and questions valuation against profits, but is cut off before a conclusion.
An analyst's technical piece argues Clorox is in a long-term bottoming window based on 20- and 40-week cycle lows, with another potential buy point around February 2027. The article tracks prior calls (a January buy at $105, a February peak near $129) and projects choppy October action followed by a stronger November-December window.
Clorox raised its dividend earlier this year, extending its streak of annual increases to 49 straight years. The article notes that investors must own shares by October 28 to receive the next dividend, which currently yields about 6%, and calculates how many shares would be needed to generate $5,000 in annual dividend income.
Wells Fargo cut its price target on Clorox from $90 to $85, keeping an 'equal weight' (neutral) rating, which would imply about 1.8% upside from the current price.
Nearest peers by size
Consumer products| Ticker | Company | Grade | Mkt cap | P/E | Beta | |
|---|---|---|---|---|---|---|
| TOL | Toll Brothers Inc | B | $12.32B | 10.28 | 1.32 | Compare |
| SGI | Somnigroup International Inc | B- | $14.64B | 27.45 | 1.30 | Compare |
| NVR | NVR Inc | B+ | $15.78B | 13.82 | 0.93 | Compare |
| ELF | elf Beauty Inc | C+ | $6.70B | 112.40 | 1.61 | Compare |
| TMHC | Taylor Morrison Home Corp | — | $6.67B | 9.98 | 1.45 | Compare |
| LEN | Lennar Corp | B | $18.31B | 14.00 | 1.41 | Compare |
| PHM | Pultegroup Inc | B | $21.29B | 11.16 | 1.20 | Compare |
| IBP | Installed Building Products Inc | B- | $4.94B | 19.70 | 1.70 | Compare |
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